Thursday 16 July 2015

Impact Label

*serious voices now*

The internet is commonly seen as a 'threat' to journalism. Whether you like it or not we're now in an age where with three clicks you can set up a platform to share your opinions and have them exposed to thousands of people.
There has been an uprising of freelance journalists, working solely off their own backs...which have again become seen as a 'threat'.
However, are these contemporary 'non-traditional' journalists a threat to journalism? Or are they just a threat to large, well-respected music journalism companies and their incomes? 


I think it's important that just like we welcome new musicians and fresh-faces to the ever-evolving music business, we do the very same for the world of journalism. 
Identically to the way in which MP3's revolutionized music, whilst somewhat wounding the sale of CDs, you cannot argue that the results of the rise of the MP3 were efficacious. In the same way, blogs are rising and major magazines are taking the fall, but they're still selling thousands of copies weekly! If you prefer, look at Tindr. Sure it may have taken the romance and initial excitement out of dating, but you can't deny it's practicality as it moves romance into the 21st Century...plus is it really like people now walk round bars with their eyes closed, refusing to buy anyone a drink? Ofcourse not. 

Personally, I have been shunned as 'unprofessional' for not writing for a magazine. Just take a step back though and look at the bigger picture.

Jim Morrison once said, 'whoever controls the media, controls the mind'. He isn't bloody far off either. One week you'll see some kids in the back of NME with their Jamie T haircuts' and their debut album being given four out of ten stars. Wait though, cause if you give it a fortnight this same album will have landed them their own cover-spread. Suddenly their someone and everyone loves them. Don't be fickle with your opinions and stick by your guns. Because money can't be the main motivator to why you're doing your job or what's the point?





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